Textual analysis

Film

Genre

The type of genre transformers an ‘Action’ and ‘SC-FI’ because it has action within the film and there are robots which normally indicates it’s a SC-FI movie.

Audience

The target market for transformers is normally teenagers for many reasons. Firstly is that teenagers like violence. Furthermore, the film Transformers has suspense and tension which teenager is mainly interested in.  This would appeal to males more than females because of the actions and the lead character is a male. 70% Male and 30% Female would be the percentage of males to females who like transformers.  This trailer is posted online on You Tube so it is advertised globally so has a wider audience.

Platform

This video will be placed in many areas such as You Tube as the main are however it will be on TV which will be shorter version of the video about 30 – 60 Seconds. Furthermore it can be downloaded illegally from websites.

Advert

Genre

The genre for the ‘Nike Advert for the Last Game’ was a comedy because the advert had elements of humor in which it was aimed at.

Audience

The audience for this advert will be mainly people who like to watch football and specially people who are watching the world cup.  This is appealing to younger people who are interested in football from a wider perspective. Furthermore this video was posted on You Tube which meant that it would have reached a viral audience.  This also applied to people who liked Nike the company so they would be a target audience.

Platform

The platform for this video is mainly on You Tube so this advert would mainly be viewed on the internet. Furthermore this advert will come up on T.V such as BBC one.

Music Video

Genre

The genre for this type of music 'School Boy Q' is mainly rap because of the style that the song has composed.

Audience

The audience will mainly be teenagers who are over the age of 14+ because of strong language. Furthermore 80% of boys would listen to this because its aimed at boys as the rapper is a male himself and only 20% of females would listen to this. Next, is that this music is aimed at young adults.

Platform

The video would mainly be seen on You Tube and mainly on the internet. Furthermore it could be seen on the TV on music channels which may interest the audience..